What a short, strange trip it was, but it's now over. With little fanfare, Radiohead has stopped its free promotion of In Rainbows via its "pay whatever the heck you want, we're rich already!" model. The band's manager hardly gave a ringing endorsement to the effort:This was a solution to a series of issues. I doubt it would work the same way ever again.
Faint praise, indeed.It's too bad, but perhaps it's not surprising. I paid $20 for my copy (and yes, I have the receipt to prove it) but the music is worth far more to me. It is one of the best albums I've ever heard--I listen to it almost daily. But human nature is to try to get something for nothing, and most Radiohead so-called fans did just that.
Interestingly, this same phenomenon is as true of software/IT as it is of music. Give an IT buyer the option of getting something for nothing, and she will, nine times out of 10. Not because she's evil, but because when it comes time to fork over the cash, it's always easier to retain that which we're not compelled to give up.… Read more