Jonah Staw, co-founder and CEO of LittleMissMatched, heads-up a lifestyle brand that is based on "innovative and creative mixing and mismatching." LittleMissMatched launched in 2004 with a collection of mismatched socks sold in odd numbers to encourage girls of all ages to express themselves. The "nothing matches but anything goes" philosophy knocked people's socks off, and sales jumped from $5 million to $25 million in just three years. Today, the LittleMissMatched product line includes everything from socks, winterwear, and sleepwear to books, bedding, and furniture for mismatched mavens of all ages. LittleMissMatched products range in … Read more
John Battelle's Conversational Marketing Summit, which debuted last fall with much acclaim in a more intimate setting in San Francisco, faced a challenging task with its second edition last week in New York.
For starters, the speaker lineup was impressive, but two of the most important players of the social media Web were noticeably absent: Facebook (which, to be fair, took part last year) and Twitter. Yes, where was Twitter, the epitome of online conversations? Or at least another micro-blogging service?
Additionally, and more crucially, the program had to deal with what business … Read more
I work for frog design, and frequently at conferences and parties, people ask me about the name: What does it mean? Where does it come from? While some suspect it symbolizes the agility of that animal species, the truth is that our German founder, Hartmut Esslinger, coined it as an acronym for "federal republic of germany" -- the lower case spelling of "frog" referencing the egalitarian tradition of Marxist semantics, back then in the 60s when frog was born.
Update 10:30 p.m. PT: I corrected the description of the old favicon.
Overnight, Google got a new face on the Web--one measuring 16x16 pixels.
The search giant updated its favicon, the eensy little 256-pixel logo that appears in browser locations such as bookmarks, URL location bar, and window tabs. The old icon, a capital G in a multicolored box, has been supplanted by a cuddlier-looking blue lower-case g.
It's a minor change, to be sure. But coming from a company obsessed not only with design choices but also the effect those choices have, I can't help … Read more
I was recently shopping for a new bike helmet and I was struck by a realization: Is there another category with lower differentiation amongst the different brands?
Above is a representative sampling of helmets from four different manufacturers: Bell, Giro, Louis Garneau, and Specialized. I've removed the logos. Can you tell one brand from another? I certainly can't. (Answer at the end of the post)
The bike helmet category, so far as I can see, is primarily style driven, as all the helmets have to meet minimum safety standards determined by a couple of third party organizations. The … Read more
"The difference between the optimist and the pessimist is that the pessimist has more facts," said Jean-Paul Betb?ze, Chief Economist and Head of Economic Research Department, Cr?dit Agricole S.A., in a panel at the Millken Institute's Global Conference 2008 in Los Angeles a couple of weeks ago. True as this may be, his statement stood in sharp contrast to the overall vibe of the event: Yes, we can, was the prevailing sentiment, and the overwhelming majority of attendees would probably have outed themselves as fervent optimists, despite an abundance of fact-featuring PowerPoint slides supporting … Read more
One may wonder whether this fixation on the main competitor shows (over-)confidence or the lack thereof. In any case, it is a bold and unprecedented move towards leading and preempting conversations about the competitor in the blogosphere. And what might easily be derided as … Read more
News Corp.'s social network MySpace.com made two advertising-related announcements Tuesday: the launch of a new "community building" platform so that advertisers can easily create a presence on the site, and the promotion of Jeff Berman to president of sales and marketing.
The ad platform, to put it simply, helps advertisers build MySpace profiles for their brands, complete with friend lists, widgets, blog entries, and ads provided by the site's HyperTargeting ad program. If they aren't familiar with MySpace's structure or with the CSS and XHTML code skills necessary to make those profiles extra-sparkly, … Read more
It seems Google has solidified its dethroning of Microsoft in at least one regard: the global power of its brand.
For the third year in a row, the search giant whose very name has been transformed into a verb, grabbed the top spot in a list of the top 100 most powerful global brands (PDF). Its brand value grew 30 percent since last year's report to surpass $86 billion.Brand powerhouses Rank Brand Value ($B) 1 Google 86.1 2 GE 71.4 3 Microsoft 70.9 4 Coca-Cola 58.2 5 China Mobile 57.2 6 IBM 55.… Read more
In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?
I think that means I can't even afford one pixel of its logo. That's one heck of a brand.