TV shows watched through DVRs, Internet-connected TVs, and mobile devices will soon stand a better chance in Nielsen's TV ratings.
In a blog posted Monday, Nielsen said that it will offer its clients a software developer kit (SDK) in mid-November. The SDK will let broadcasters and other content providers include digital viewers in their TV show measurements. Based on certain criteria, TV shows will either be counted in the traditional Nielsen TV ratings or the company's Nielsen Digital Ratings.
"We've been working hard to deliver this new SDK and are excited to be able to deliver … Read more