T-Mobile Chief Marketing Officer Mike Sievert boasted that the carrier had "one of its biggest weekends in the history of the company" thanks to the launch of the iPhone on Friday.
T-Mobile on Friday launched the iPhone in its stores for the first time, finally catching up to its larger rivals, and even smaller regional carriers. Sievert told CNET that iPhone sales did better than he expected, although he declined to provide specific figures.
"We had really ambitious internal goals, and we beat them," he said.
The iPhone is important to T-Mobile in multiple ways. It … Read more