Pepsi is trying something new to connect its brand with would-be customers. It involves music, and it involves Twitter, though how exactly this effort is supposed to get people to drink more soda isn't quite clear.
Starting today, Pepsi will post a video summary of music news on its corporate Twitter page each Wednesday, based on trending music topics on Twitter. It will also offer a free MP3 download from Amazon that relates to the video news summary. To get the song, users will have to send a tweet with a Pepsi hashtag.
Pepsi will also stream video of … Read more