Grant McCracken has a great post about the Audi A4 commercial that pokes fun at Lexus' new car that parks itself. You may have seen the ad on TV - the camera is holding still on an empty parking spot on a quiet leafy street with lawn sprinklers puffing in the background. An Audi A4 comes zooming up and does a 180 to land perfectly in the spot (between two Lexuses by the look of it!).
Grant comments that Audi has turned its perceived disadvantage (lack of a tech whizzy feature) into an advantage:
[The ad] makes the Lexus look … Read more