I can't believe what I'm reading. All across the Web, reporters are saying that at Apple's press event next week, the company will unveil an $800 Mac to appeal to those looking to spend less on an Apple computer.
Anyone who has followed Apple since its inception knows that the very idea that Apple could actually compete on the same level as its competitors on price is a shocker. For years, the company has wanted to be considered a boutique vendor that doesn't submit to price leadership to sell units.
Steve Jobs went out of his way to create good-looking devices with a unique experience so he wouldn't have to charge less for his computers and it worked like a charm.
Mac sales have never been higher, and it's quickly becoming apparent that people are more than willing to spend the additional cash to own a Mac. And yet, the rumors that Apple will sell an $800 Mac simply won't go away.
Now, I'm a firm believer that Apple should start lowering its prices to appeal to more consumers and take the fight to Hewlett-Packard and Dell, but if Apple's plan next week is to offer cheaper Macs, I can't help but wonder if this is Apple's new strategy going forward.
I think it is.… Read more