MySpace gets 'Hyper' with targeted ads
MySpace.com, a high-profile player in Google's new OpenSocial developer project, isn't willing to let Facebook get away with stealing the week's big advertising headlines.
The News Corp.-owned social-networking site announced Monday morning that it has completed the first phase of a new advertising program it calls "HyperTargeting," which uses the information that members put in their profiles to serve up ads they might actually want to see.
MySpace initially began its HyperTargeting program in July, dividing its users into groups of "enthusiasts" in 10 categories (music, movies, personal finance, gaming, consumer … Read more
