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Facebook grooming us for intrusive marketing?

Whether or not Facebook kills its much-derided Beacon program, the controversy surrounding intrusive marketing surveillance deserves to flourish.

You remember the old story about the frog placed in a pot of water that was slowly heated up, until it was cooked? When I read the about Facebook's reaction to the anti-Beacon protests, my first impression is that Facebook's concessions are essentially along the lines of, "OK, we turned up the heat a bit too much on this one, so we'll turn it back down a little bit--for now." Are marketers counting on the fact that we'll get used to the warm bath, then the hot tub, calibrating their fine-tuned ability to stop just short of the lobster pot?

CNN.com contributes a story, "Ad targeting improves as Web sites track consumer habits," which covers the Facebook issue among other case studies. Marketers are studying the sensitivity level of consumers to intrusive advertising and adjusting their programs accordingly. For example, CNN.com reports, "Most Web sites and marketers have been shunning the ultimate targeting--ads that greet you by name. Yahoo could easily do that using registration information, but 'I'm not sure people would like that or not,' said Richard Frankel, Yahoo's senior director of product marketing."

The CNN story continues:

"Users' comfort with data profiling has indeed shifted over the years. Google faced criticism when it introduced an e-mail service that paired ads with the words inside private messages. Millions of people now use Gmail with scarcely a blink.

Users will eventually embrace the latest tactics, too--and by then, they'll complain about even deeper levels of intimacy yet to be invented, said Tracy Ryan, professor of advertising research at Virginia Commonwealth University

'You want to have enough targeting that a consumer notices the message and pays attention, but you don't want it to be so obvious that they are thinking (there) is targeting,' she said. 'That would be scary.'"… Read more

Rough seas nearly sink Facebook's Beacon

Facebook's "Beacon" advertising program nearly ran aground this week.

First, the liberal activist group MoveOn.org tore into the strategy, which shares members' activity from third-party sites on their Facebook "news feeds," as an invasion of privacy. Then MoveOn upped the ante earlier this week over the program's lack of an opt-out control. Then, on Thursday, reports began to surface that the program was close to being heavily altered or even cut altogether. The advertising program continues to be scrutinized by legal experts, and several advocacy groups have already filed complaints to the Federal … Read more

Facebook announces modifications to Beacon advertising program

This post has been updated to clarify the names of companies participating in the Beacon program.

Facebook has altered its controversial "Beacon" advertising program, following complaints by users and protests from activist groups like MoveOn.org. The Beacon ads, which project Facebook users' activity on third-party partner sites--retailers like Blockbuster and eBay, for example--to their friends' "news feeds," are a key part of Facebook's much-hyped new social-advertising program, but they hadn't received the friendliest of reception.

It's a situation reminiscent of the one last year when the initial launch of Facebook's News … Read more

Facebook will modify, not spike Beacon ads

In the wake of reports that suggested Facebook might be close to axing its controversial Beacon advertising program altogether, a company employee has come out and said that while changes to the application are imminent, it's not going away.

This follows a BusinessWeek report from Wednesday that indicated the program would be tweaked or even eliminated altogether.

Beacon, a component of Facebook's new "Social Ads" initiative, was assailed soon after its debut by leftist activist group MoveOn.org over what the group saw as grave privacy concerns. MoveOn stepped up its rhetoric earlier this week when … Read more

MoveOn to Facebook: We caught you red-handed

This story was updated at 2:36 PT to provide comment from Facebook and at 3:59 PT to provide further comment from MoveOn.

Is there more to the controversy surrounding Facebook's "Beacon" ads? MoveOn.org thinks so.

Last week, a feud began to brew between leftist activist group MoveOn.org and social-networking site Facebook concerning its "Beacon" advertisements, which broadcast information about users' activity on third-party partner sites to their friends' Facebook newsfeeds. According to MoveOn, it's a violation of user privacy because there's no way to universally opt out of Beacon … Read more

Facebook responds to MoveOn criticism of ad program

This post was updated at 8:03 PM PT to provide additional comment from MoveOn.org.

Facebook issued a statement on Tuesday afternoon in response to online activist group MoveOn.org's charge that its "Beacon" advertising program is a violation of users' privacy.

"We encourage feedback from our users on new products," the Facebook statement read, "but in this case, the MoveOn.org-led group misrepresents how Facebook Beacon works. Beacon gives users an easy way to share relevant information from other sites with their friends on Facebook."

Beacon, which is part of Facebook'… Read more

MoveOn.org takes on Facebook's 'Beacon' ads

Online activist group MoveOn.org is poised to announce a campaign targeting Facebook's "Beacon" advertisements, which post information about users' activity on partner sites (movie rentals, purchases from online retailers) onto their friends' News Feeds. According to MoveOn representatives, the organization considers this to be a "glaring violation of (Facebook's) users' privacy," and has launched a paid ad campaign on Facebook, a "protest group" on the social-networking site, and an online petition to encourage the company to allow users to opt into the program at their own volition.

"The bottom line,&… Read more

Grab your Visine and prepare to be scanned

Just when you thought it was safe to go back to that club you were thrown out of, they come up with another way to keep you behind the rope.

Touted as a "non-invasive" approach to checking ID, iris scanners rely on pattern recognition of the image reflected from the iris's convex cornea--which, when converted into a digital template, will give you away every time.

The problem with conventional iris scanners is that they require the subject to hold still and submit. Now, a new-fangled unit produced by Sarnoff Labs in New Jersey can reportedly identify up … Read more

Blinkx makes video previews awesome

Embeddable video is getting pretty cool. Static preview images seem to be a thing of the past. Blinkx, which is showcasing its service today at Demo 2007, is announcing a new widget called 'Blinkx It' that crawls your blog or Web site to deliver contextual video content. Think of it as Google Ad Sense with videos and no advertising. For example, clicking the 'Blinkx It' widget below will bring up videos related to News.com stories:

This is nice and unobtrusive, but the results aren't necessarily pertinent. In most cases, I was unable to get a smattering of relevant … Read more