The tale of retail game cards is a pretty amazing one. In a recent interview Rob Goldberg, founder and CEO of GMG Entertainment, a publisher of "digital currency cards" that you see on sale at Target, Safeway and a number of other big-box shops, shed some light on how the market came to be and where it's going in the future.
According to Goldberg, sales of the game cards will be worth $75 million to $100 million this year with an expected run to $500 million by 2010. Interestingly enough, Target was the retailer that figured it out first and convinced Apple to offer iTunes cards.
GMG started in the marketing services working with retailers--specifically Target--but around the same time as that, well, it's not very well known, but it's Target who actually brought the idea of the pre-paid iTunes card to Apple and sold them on that.
The first iTunes cards were co-branded and were exclusive to Target. In terms of retailers in North America who were focused on pre-paid cards for digital entertainment, Target were ahead of the curve.