As it scales, Instagram shows restraint in all the right places
I was prepared to hate Mat Honan's latest feature on Instagram, the popular vintage-filter-photo app for Apple's iPhone. But to his credit, the Gizmodo writer made a little business problem immensely fascinating.
Honan tells a story of how Instagram blew up without blowing up--that is, scaled to 15 million users without losing uptime, industry credibility and each of its 10 employees' minds. The key is that Instagram shunned a Web interface, or a second or third app platform to support, and kept innovating in the narrow space in which they exist: a single photo-sharing app for iPhone users.… Read more