Microsoft boosts revenue through licensing complexity
One of the advantages to being a large, enterprise software company is that it can provide your sales people with a wide array of products to sell to new and existing customers. Upsell and cross-sell opportunities abound.
As a customer of such a vendor, however, this selection can be as confusing as it is appetizing.
Such is the case with Microsoft and its bewildering licensing forest, according to The Register. As Microsoft adds another layer of complexity to its offerings - that of "cloud-based services" - its licensing complexity is poised to become even more Byzantine, a headache-in-waiting for Microsoft's channel partners, which sell the majority of its software:
Resellers can expect to contend with a different biz model to simply punting software...Now it's not just about software but hosted services, migration and integration, business process consulting and desktop managed services as well. That's a fact that could prove a big headache for some.
[Microsoft] sees it more as an "opportunity for partners to see revenue growth in a number of areas"....[but] Ovum analyst David Mitchell, a guest at Microsoft's central London event, said the firm had presented its resellers with "too many logos and too many questions".… Read more