How Google turned employees into philanthropists in 2012
Pop quiz: How did Google get its employees to donate nearly 800,000 meals to charity this holiday season?
The answer, it turns out, was a quiz.
The company distributed a 10-question quiz to as many of its 30,000 employees as it could reach, designed to educate them about world hunger issues. The quiz came with an appealing hook: Google gave every employee who completed the quiz $10 to donate to a hunger charity of their choosing.
The quiz was a hit: more than 6,000 people took it. Google offices in 41 countries participated. In Mountain View alone, … Read more