Turns out, the so-called Netflix box could be even cooler than initially thought.
The tiny black device from Roku was introduced to the world in May as the first box that could stream Netflix's "Watch it Now" option directly to a television.
But the company is saying there could be more where that came from.
Roku's vice president of consumer products, Tim Twerdahl, said Wednesday that, yes, more content partners are coming, but, no, he's not saying who just yet. That makes the $99 price tag look that much more attractive.
So who will it … Read more