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social media

Beta testing Tangler: Getting tangled in the Ajax vines

I think it's pretty safe to say that none of this "Web 2.0" business, bubble or no bubble, would've gotten off the ground if it weren't for Ajax. It's a term that techies throw around a lot, and miraculously, the meaning doesn't seem to have gotten terribly distorted: Ajax still refers to the set of Web development techniques that may render obsolete the phenomenon of the page view count. And since it's pretty cool--I mean, try to imagine a world without Google Maps or Flickr--some start-ups seem to like to … Read more

Edelman's StoryCrafter enables next-generation press releases

Public relations megalith Edelman has launched a new Web-based tool to bring the press release, historically dry as a saltine, into the 21st century and the culture of Web 2.0. The tool, called StoryCrafter, can create "social media news releases" that incorporate RSS feeds, Digg and Delicious buttons, tags, talkback comments, and multimedia clips. The whole thing's a good idea, but it doesn't appear to be as well-executed as it could be: most noticeable for me was the fact that there's a lot of whitespace and consequently a lot of scrolling involved. Nevertheless, there'… Read more