In the world of online services and editorial content, a term known as "stickiness" becomes the rallying cry of Webmasters and marketers alike. In essence, these people are fearful that if they lose visitors on the site, they'll never get them back. But for some reason, Google doesn't feel that way. In fact, it's more than happy to send you out in the wild.
Why is that? Why has Google always been a company that has single-handedly taken the tried and true mentality of Web site owners for years and turned it upside down. On top of that, why has the company been able to succeed if conventional wisdom suggests that should never happen?
Maybe because the old idea of keeping people on the site isn't necessarily the best way to go. Perhaps users want to use a service that acts as a means to an end instead of a vehicle of infinite knowledge. Maybe users are sick and tired of sticky services and want nothing more than to bounce around the Web in search of the very best content no matter where it is.… Read more