Two aspects of Facebook Ads--the "Beacon" and friend-recommendation-equipped "Social Ads"--have already garnered some skepticism around the Web for being potentially invasive, annoying, or both. Many Facebook users, myself included, haven't even seen these advertisements yet, but code-savvy developers like Nathan Weiner of The Idea Shower have already decided that we might want out.
Facebook executives have recently been quoted as saying they want to take over the world, but something might already be getting in their way: the law.
The New York Times' Saul Hansell has linked to a blog post from William McGeveran, a professor at the University of Minnesota Law School, in which McGeveran asserts that an obscure, 100-year-old New York privacy law may put a damper on Facebook's new "Social Ads" program, which inserts "endorsements" from your friends on the social-networking site.
NEW YORK--When Facebook founder Mark Zuckerberg spoke to a room full of reporters shortly after announcing the company's new Facebook Ads initiative, it became clear that this move is a risky one. Facebook Ads, with its focus on "trusted referrals," is heavily rooted in viral distribution tactics. And it's well-known by now that while a viral phenomenon can reach soaring levels of popularity, it can also become synonymous with in-your-face annoyance.
Zuckerberg was insistent that Facebook users will appreciate the fact that they'll be seeing advertisements that cater specifically to their interests and that showcase … Read more
NEW YORK--Standing in the front of a room packed full of corporate executives, journalists, and representatives from Madison Avenue's biggest advertising companies, on Tuesday afternoon Facebook founder Mark Zuckerberg formally announced the social-networking site's new advertising initiative, an ambitious program deeply rooted in viral trends and "trusted referrals."
Called Facebook Ads, the new program is threefold: advertisers can create branded pages, run targeted advertisements, and have access to intelligence and analytics pertaining to the site's more than 50 million users. Partners can participate in all three components of Facebook Ads, or a combination of them. &… Read more
The details of Facebook's "SocialAds" initiative, set to debut on Tuesday, have leaked through enough channels so that we have a pretty good idea of what we'll be hearing. SocialAds will not only serve up uber-targeted ads based on your Facebook profile information, there will allegedly be some sponsored vertical categories involved, as well as e-commerce tie-ins that will tell your friends what you've been buying, preferably with an opt-out clause.
Facebook rival MySpace, meanwhile, has recently introduced "HyperTargeting," a similar advertising strategy.
The debut event itself, intended to be shrouded in mystery, … Read more
This post was updated at 9:18 a.m. PST.
InterActiveCorp CEO Barry Diller was remarkably candid in his acknowledgment Monday that his media conglomerate will be splitting up into five publicly traded companies because it's simply spread itself too thin.
"We've been a complex enterprise almost from the very beginning 12 years ago, with hundreds of transactions over those years," Diller said in the company's announcement. "And while we've created a lot of value; I've always believed (that) our complexity and many mouthfuls of sentences to explain who we are and … Read more
The News Corp.-owned social-networking site announced Monday morning that it has completed the first phase of a new advertising program it calls "HyperTargeting," which uses the information that members put in their profiles to serve up ads they might actually want to see.
MySpace initially began its HyperTargeting program in July, dividing its users into groups of "enthusiasts" in 10 categories (music, movies, personal finance, gaming, consumer … Read more
Online advertising firm AdBrite is set to announce on Tuesday a new program to serve ads for third-party Facebook applications. Considering it a niche "channel" alongside existing AdBrite verticals, the company has launched a new Web-based interface so that Facebook application developers can join the program and make their inventories "instantly available to AdBrite's large base of advertisers."
The company saw it as a logical move, AdBrite co-founder Philip Kaplan said in an interview with CNET News.com. "We've just had a lot of Facebook applications signing up to use AdBrite," he … Read more
When Facebook confirmed widespread blog rumors that it would be making a major advertising announcement on November 6, a few people pointed out that this date may have been a strategic one. The previous day, November 5, had been widely rumored as the day when Google would leverage its Orkut social network along with a host of other software properties (Google Reader, perhaps, or new acquisition Jaiku) into a powerful social networking tool to rival Facebook's.