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Mayer: Yahoo's future is personalization for content, ads

SAN FRANCISCO --The future of Yahoo will be providing personalized user experiences both on mobile and the desktop, according to the company's chief executive officer, Marissa Mayer.

Speaking at the 2013 Goldman Sachs Technology and Internet Conference this morning, Mayer offered another glimpse into the search company's evolving mobile strategy, which will include some consolidation for the existing product portfolio.

"The core of Yahoo's business is to personalize content," affirmed Mayer. But within that content, she continued, is also advertising, which she said can improve the experience when done right.

Mayer suggested that smartphones offer … Read more

Crave Ep. 108: Moth-operated robots

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This week on Crave, Japanese scientists teach moths to drive mini trucks, and a new app called Dognition claims to improve our relationship with man's best friend. Also, we decide if a $30 million Death Star Kickstarter campaign is worth it, and Montana is apparently full of badasses! Those stories and more, plus a round of "Into It, Not Into It." … Read more

Yahoo reveals advertising deal with Google

The world of online advertising is in a tizzy today.

First Google revamps its AdWords model with enhanced advertising campaigns, and now Yahoo has announced that it is teaming with Google.

The Cupertino, Calif.-based corporation confirmed this afternoon that it has formed a new partnership with Google for "contextual advertising."

This basically translates to targeted advertising in which online ads displayed on Yahoo's digital properties better relate to what the user is looking at currently as well as past search and content patterns.

Specifically, those ads will derive from Google's AdSense for Content and AdMob … Read more

Montana for badasses? The USA according to Search Assist

Poor Missouri. The Show Me State is also "The Worst State," according to Yahoo Search Assist, as compiled in the above map by FlipCollective.

We've seen other such fun stabs at merging Google's autocomplete with digital cartography, but the results gathered from FlipCollective's methodology are the most entertaining and nonsensical yet. For example, while I have no idea why Yahoo thinks my home state of New Mexico is best described as "stretching," it does explain why I've been feeling so limber lately.… Read more

M&M's, Beyonce top Google searches on Super Bowl Sunday

Super Bowl fans took to the Internet yesterday to search for both people and products highlighted during the big game.

Sponsor M&M was the top search item on Google as it tried to woo people with its "Love Ballad" commercial. Singer Beyonce, who performed during the halftime show, took second place.

The teams actually competing in the game were next, with the Baltimore Ravens No. 3 and the San Francisco 49ers No. 4. And 49ers quarterback Colin Kaepernick rounded out the top five list.

Other searches that popped up on Google's radar included the half-hour … Read more

Marissa Mayer's plan to rewire Yahoo

After six months at the helm, Yahoo CEO Marissa Mayer can claim a small victory. The company showed revenue growth for the first time in 4 years, up 2 percent year-over-year. However, Bloomberg's poll of analysts was looking for a 3 percent revenue boost from the year-ago quarter.

Nonetheless, Yahoo's fourth-quarter financial results indicate that Yahoo isn't going backward. Since Mayer's appointment, Yahoo's ratings have improved -- the stock price is up more than 30 percent and the cloud hanging over employee moral has largely dissipated. In fact, according to Mayer, 95 percent of Yahoo'… Read more

Yahoo's big move to mobile: Little to report just yet

When she grabbed the mic for her first quarterly earnings call as Yahoo's CEO last October, Marissa Mayer told listeners that she would ultimately move one-half of the company's engineers to assignments working on mobile. That was how vital she saw mobile to the company's future.

A lot of investors got understandably excited. After years of musical chairs at the top, finally there was a new boss who "got it." This proverbial platform change was something that could help return the pizzazz to Yahoo. Mobile could pave the way for Yahoo to use search and … Read more

Yahoo Q4 subtext: 'Marissa Mayer effect' starts to show up

After a full quarter with Marissa Mayer as its chief executive, Yahoo is showing signs of improvement.

But is it time to believe the turnaround story is for real?

That debate is about to get new life breathed into it after the company released non-GAAP earnings of $272.27 million, or 32 cents per share, in the fourth quarter on sales of $1.35 billion. Taking charges into account, Yahoo earned 23 cents per share. The consensus analyst estimate was for 27 cents per share, minus expenses connected with Yahoo's exit from South Korea. Revenue this quarter was expected … Read more

Yahoo CEO Marissa Mayer talks mobile strategy and more

Yahoo may not be known as a mobile player, but CEO Marissa Mayer sees partnerships as the key to mobile success.

In her first TV interview since becoming Yahoo CEO, Mayer spoke with Bloomberg TV earlier today at the World Economic Forum's annual meeting in Davos, Switzerland. Over the course of 30 minutes, she talked about Yahoo's mobile strategy, the company's culture, and the future of technology.

A transcript released by Bloomberg to Business Insider caught some of the highlights of the interview, which reportedly attracted a huge crowd in Switzerland.

One of the questions focused on … Read more

Yahoo buys Snip.it, a Pinterest clone for content curators

Update, 3:20 p.m. PT: Snip.it confirmed that it was acquired by Yahoo. Terms of the deal were not disclosed.

Yahoo has acquired Snip.it, a Pinterest-like service for saving articles to collections and sharing them with groups.

Yahoo is paying "mid teens" of millions of dollars for the content discovery site and will announce the deal this week, according to AllThingsD, which cited sources familiar with the deal.

Snip.it was founded by Ramy Adeeb, a former principal at Khosla Ventures, to help people better collect and share content -- articles, images, and videos -- … Read more