Google has revised its policy on trademarks appearing in keyword ads, allowing brand names to show up in AdWords copy.
Google will begin accepting new ads that contain trademark terms on Friday although the ads will not surface online until June 11. Dan Friedman, a member of the Inside AdWords crew, announced the shift Thursday in a company blog:
In an effort to improve ad quality and user experience, we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google's policy on trademark use … Read more