How low can ultrabooks go? How about $699.
Let there be no doubt that Toshiba is setting the pace for ultrabook pricing so far. After debuting at $799 last month, the Portege Z835 is now down to $699 at Best Buy.
"They have a $200 instant rebate this week that brings it down to $699. I think it's surprising. It could be to spur sales. It could be to get people's attention. But it's a smart move and by far the most affordable ultrabook option right now," said Deron Kershaw, an analyst at Gap Intelligence. (Note that the $799 price only lasted for about a week when Toshiba introduced the Z835 in November. For the most part, it's been priced at $899--thus the $200 discount.)
The only major rivals even close right now are Acer's Aspire S3, which is priced just under $900 at Best Buy, and Hewlett-Packard's Folio 13, priced at $899.99.
Ultrabooks, for the uninitiated, are ultralight Windows laptops that compete with the increasingly popular, and more expensive, MacBook Air. … Read more