The new TV season is rapidly approaching. We're hard at work making all the promos, ads, apps, stunts, and social media content designed to catch America's eyes, whet their appetites, and get them to tune in to CBS in September.
Getting people's attention in the summer months is particularly tough: kids are out of school and the nation is in vacation mode. It's a time for cookouts, swimsuits, and state fairs.
So this year, we're taking a high-tech, high-touch approach by going directly to the people and their summer events with the CBS Buzz Tour … Read more