Twitter confirms buying social TV analytics company Bluefin Labs
Twitter said today that it has bought Bluefin Labs, a company specializing in social TV analytics.
The deal, first reported by Business Insider, would give Twitter the inside scoop on information such as which Super Bowl commercials drove the social conversation. It would likely also help Twitter become more of a media company as it tries to bolster its advertising revenue by working hand-in-hand with brands and with TV networks.
In its blog post today, Twitter said, "We believe that Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer … Read more