In concert with the U.S. launch of the music service Spotify this morning, the online reputation service Klout offered a deal: Early invitations to the free tier of Spotify service for the most influential people on Klout.
Nice idea. Too nice, perhaps. Interest in the Spotify deal caused a rush to Klout, and the service collapsed. For a period this morning, Klout users couldn't log in at all.
I talked with Klout CEO Joe Fernandez about this. I was curious how the two companies could underforecast demand so badly.
Ferndandez said that Klout has done about 50 of … Read more