Apple's Passbook scores home run with Major League Baseball
Passbook has already found one big fan in Major League Baseball.
Still in its initial innings, Apple's new electronic ticketing system scored well in a recent test conducted by MLB. In the final two weeks of the regular season, four teams tried out Passbook. Among 1,500 e-ticket buyers, 12 percent chose to receive their tickets via Apple's service, reports The Wall Street Journal's MarketWatch.
"That adoption rate really floored us -- there is no question our fans want digital tickets," Bob Bowman, CEO of MLB Advance Media, told MarketWatch. "Fans can use the … Read more