Advanced Micro Devices' ATI graphics chip unit doesn't want to build "huge" chips like rival Nvidia, an executive says.
But an Nvidia exec says smaller isn't always better or more efficient.
Such statements will help define how the two chip giants do battle at the high end of the graphics chip market in the coming years.
One of the largest graphics chips yet will be Nvidia's upcoming high-end GTX 280. This is the kind of chip that high-end gaming enthusiasts crave. But great performance often means a large transistor count. And the GTX 280 is … Read more