Social networking

Netflix enjoys fine Kevin Spacey ad at White House dinner

"You scratch my back and I won't lacerate yours."

Saturday night, politicians and the media gathered for the White House Correspondents' Dinner and made a lot of jokes about the truth, in order to make themselves feel temporarily better about their tortured selves.

Netflix, meanwhile, smiled in a manner not unlike Kevin Spacey at his most snake-like.

For in the midst of all the fun, somehow a fine ad for the company's "House Of Cards" played to a very receptive world.

It was called "House Of Nerds." This dinner is, after all, … Read more

Are Apple fans really more loyal?

Having faith in other people is often as sensible as having faith that your bus will arrive on time.

People are, by their very nature, mercurial. The current world of supposed sharing often makes them more selfish, as they must spend more time considering how to present themselves publicly at all periods of the day.

It's somewhat surprising, then, that Apple still enjoys the loyalty that it does.

Wander past any Apple store and there always seems to be half the neighborhood in there.

And whenever surveys of brand loyalty are performed, Apple so very often seems to be … Read more

Budweiser's intimate, dangerous way to make Facebook friends

So you've had a couple of beers.

You meet a nice person of your target sex. Well, they seem nice, given that you've had a couple of beers.

At some point, one of you raises your beer cup to clink cups with the other.

The minute the cups clink, you are indelibly linked. At least you are if you're using Budweiser's special Facebook-friending cups.… Read more

Undercover cops' devious new method to stop iPhone theft

If a man in a bar offers you a laptop for $70, you know it's probably stolen.

Yes, he might be wearing glasses and look a little like Bill Gates, but, please think, it's probably stolen.

Similarly, if someone tries to sell you an iPhone for a radically reduced amount, suspicion should surely be your guide.

Police in San Francisco are now using a slightly suspicious method to test your suspicions to the full.

Officers in plain clothes (which presumably means plaid shirts and 7 For Mankind jeans) are wandering around areas known to be popular for stolen … Read more

Coming soon: A Breathalyzer for pot and cocaine?

Some people drive high.

They shouldn't, but they're high, so they don't really know what's good for them and what isn't.

Should they get stopped by police, the long nose of the law can sometimes sniff the presence of marijuana in their car.

Should they happen to have nosed their way into some cocaine, there might be traces of white powder around their nostrils.

As yet, though, there hasn't been a machine that can detect the presence of such drugs on one's breath, as there is for alcohol.

Scientists in Sweden, however, believe they have made some progress in creating such a device.… Read more

Twitter as local news station? Yes, please

If Twitter looked inward to bring me the most entertaining or educating information unfolding around me, I'd be one happy camper. The company is in the unique position of showing me what my neighbors, and even my local newscasters, think is most interesting right now.

The information network may already be testing such a tool for local discovery. The company reportedly wants to surface the most relevant tweets nearby, as determined by spikes in related activity. Twitter even piloted the feature in Boston around the time of the tragic Boston Marathon bombings, according to AllThingsD.

The Boston example, though … Read more

Breaking: White House Tumblr says it's GIF, with a 'hard G'

The first post on the White House's official new Tumblr boldly tackles a topic sure to inspire as much debate in certain circles as immigration reform, tax cuts, and gun control -- the pronunciation of "GIF."

I, being the softie that I am, have always pronounced the acronym for Graphical Interchange Format "jif" (it sounds more French), but the White House informs me I am wrong and may be declared an enemy of the state. "Hard G," it declares on a graphic (or is that jraffic?) previewing the kinds of content we should expect to see on the new Tumblr -- everything from behind-the-scenes photos to updates on policy and First Dog Bo (and, presumably, Bo's take on policy updates).

And because a Tumblr without them wouldn't be worth its weight in dancing cats, "yes, of course there will be GIFs," it says. … Read more

In new iPhone 5 ad, Apple tries to get the feeling back

You know those people who wave their iPhones about everywhere they go, in a desperate need to record every moment of their lives?

You're one of them, aren't you?

At least there's a very good chance you might be, if Apple's new iPhone ad is to be believed.

For, in an attempt to re-pluck your emotive twang-elements, the company claims that every day more people take pictures with an iPhone than with any other camera.

I am not sure how the company knows that, say, my engineer friend George doesn't take 65,000 pictures on … Read more

The great Twitter 'text-your-parents-you're-a-drug-dealer' experiment

Twitter might well be a repository for half-truths, halfwits, and even the half cut, but sometimes it has its uses.

One consists of trying to get your followers to provide some entertainment.

How can one not commend Nathan Fielder, star of Comedy Central's "Nathan For You," for creating art in action with the help merely of his followers, their phones, and their parents?

He took to Twitter and made a very simple request. He asked his followers to text their parents accidentally that they had drugs for sale and to screenshoot their reactions.

The text they were to send read: "Got 2 grams for $40." A price not to be sniffed at. They were then to offer an oopsie that the text had gone to the wrong recipient.… Read more