What Gen Y wants in a car: Fuel efficiency and connectivity
According to a study, high fuel economy and robust smartphone integration are the features most important to Generation Y car buyers.
They came of driving age when hybrids were already mainstream, and to them a hybrid power train is as reliable as conventional internal-combustion-equipped cars. To find what this increasingly important demographic wants in a car, consulting firm Deloitt LLP conducted its annual review of Gen Y consumers aged 19 to 31 in the U.S., China, and Europe. While previous generations may have lusted after horsepower and engine, Deloitt found that these savvy consumers are eyeing high fuel economy … Read more