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Facebook says come see 'new home on Android' on April 4

Facebook today invited members of the media to attend an Android-related product announcement at its Menlo Park, Calif., headquarters on Thursday, April 4.

The invitation, as pictured above, says, "Come See Our New Home on Android," and includes no other details as to what may be unveiled.

History tells us that the April 4 news will be as grand in scope and implications as Graph Search or the new look for News Feed, two major product announcements that Facebook announced at its campus earlier this year.

Why Facebook isn't rushing the rollout of its new News Feed

So you want Facebook's bigger, better News Feed? Too bad -- unless you're one of the chosen few. The social network is taking a painstakingly slow approach to releasing a remarkably overhauled version of the stream, having given the new look to only a "small group" of users on the desktop so far.

Three weeks ago, Facebook unveiled a new look for News Feed to make its often overwhelming stream of updates feel less cluttered. The new News Feed features photos and stories that are twice as big as before, individual feeds for filtering the stream … Read more

Facebook makes risky bet on News Feed ads that track you

Forget the fluffy promise of increased engagement. Facebook knows the quickest way to make more money is to give advertisers what they really want: immediate results. The social network is doing just that by opening up its News Feed to retargeted ads, eerily aware messages that marketers love and members won't be able to miss.

Facebook announced Tuesday that it had started a small test to let advertisers and agencies use Facebook Exchange (FBX) to serve retargeted ads -- specifically called "Page post link ads" -- to your News Feed, which, of course, is Facebook's prime … Read more

Facebook gets approval to build plush second campus

Menlo Park's city council has officially given Facebook the go-ahead to break ground on its swanky second campus.

The council voted 4-0, with one member absent, to let the social network build its 433,555-square-foot building that was designed by renowned architect Frank Gehry, according to the Mercury News.

"Congratulations," Menlo Park Mayor Peter Ohtaki told Facebook officials yesterday, according to the Mercury News. "Where's the 'Like' button?"

It was revealed in August 2011 that the social network had plans to build a second campus. The site is located next to its current Menlo … Read more

Facebook helps app makers hawk to Android, iOS audiences

Facebook today improved mobile app install ads -- its developer-friendly mobile advertising product -- to help iOS and Android applications reach smartphone owners based on their operating system or network connection.

The social network said that developers can now target their Facebook ads, which are designed to drive mobile application downloads, to people running specific versions of Android or iOS operating systems. They also can target devices on Wi-Fi connections.

"This is helpful if, for example, you are interested in connecting with iPad users that only have Wi-Fi access or prefer using Wi-Fi for data usage," software engineer … Read more

Crushing competition, Candy Crush creator crowns itself King

King.com, the company behind Facebook's No. 1 game Candy Crush, is rebranding and changing its name to simply "King."

It's fitting, considering that the 10-year-old company, relatively unknown just two years ago, is a top game for Facebook.com and in mobile, thanks to its 5-month-old candy-themed puzzle game.

"It's not a .com company, it's a multi-platform company," according to King CEO Riccardo Zacconi. King announced today that its games are played 12 billion times a month. King's games have more than 108 million monthly players on all platforms, desktop … Read more

Judge recommends dismissal of Paul Ceglia's Facebook lawsuit

Paul Ceglia's lawsuit claiming a half ownership in Facebook may be nearing an end after a federal magistrate recommended today that it be dismissed.

U.S. Magistrate Judge Leslie G. Foschio in Buffalo, N.Y., said today there is clear evidence that the 2003 contract under which Ceglia claims a half interest in the social-networking giant was a "recently created fabrication" and recommended that the case be dismissed by U.S. District Judge Richard J. Arcara.

"Today's federal court decision confirms what we have said from day one: this lawsuit is an inexcusable fraud based … Read more

Facebook's Plan B: New ads in News Feed

Move over, Sponsored Stories, you've got company. Facebook today announced that advertisers would be able to pitch members directly from the News Feed with less holistic messages that direct people outside of the social network's walled garden.

The launch, which Facebook is calling a "small alpha test," brings Facebook Exchange-targeted (FBX) ads, which are special ad units served to members based on their online browsing behavior, to the desktop version of News Feed for the first time.

"We wanted to give advertisers and agencies the opportunity to deliver highly relevant ads in News Feed, the … Read more

Facebook game developers generated $2.8 billion in 2012

Game developers on Facebook's platform generated $2.8 billion last year, Facebook executives told developers today.

The social network, in hopes of snagging more game creators, has been very vocal about wanting to beef up its platform with mid- and hard-core games -- the type of games in which players spend the most time and money. Executives said they are working on making Facebook a place for these committed gamers.

"Anywhere in the games business we are investing heavily," Facebook's Sean Ryan said at the Game Developers Conference in San Francisco, Calif.

In addition to trotting … Read more

Facebook fixes comment threads for Pages and public figures

Facebook today announced the release of conversation threads, a new comments feature designed to organize and structure the often unruly comment threads on Pages and high-trafficked profiles.

Conversation threads, available for Page owners and public figures with 10,000 followers or more, allow people to click a "reply" button, which sits alongside the "like" button, to respond directly to an individual comment and engage in a branched-off discussion.

The social network said that it's featuring the most active conversations atop posts, and re-odering the threads by relevance to each viewer. A Facebook member may find … Read more