Steve Jobs

Legend has it that Steve Jobs was so involved in the creation of Apple's "Think Different" campaign that he could have -- maybe did -- write the thing himself.

So along comes an Apple ad writer to tell us all that this legend should end because it has no legs.

Writing for Forbes, Rob Siltanen, one of the creative people involved in winning Apple's business and then developing campaigns from 1997 onward, recounts a very different story of the development of the "Here's to the Crazy Ones" TV ad that launched the campaign.… Read more

It was a bittersweet year for Apple. In 2011, the company broke sales records and pulled in its biggest profits ever, but lost CEO and co-founder Steve Jobs, who passed away in October.

Jobs began the year by taking what would be his last medical leave of absence from the company, once again leaving COO Tim Cook in charge. Jobs maintained his position as CEO for most of the year, emerging in public only to help launch the iPad 2 in March, and iCloud and iOS 5 at Apple's WWDC event in June. His last public appearance was to … Read more

Some might imagine that, before he died, Steve Jobs had left instructions on what could and could not be done with his likeness.

If such instructions did exist, they might be put to the test by the creation of a 7-foot bronze statue that is being created in his honor.

Hungarian Gabor Bojar, chairman of software company Graphisoft, commissioned sculptor Erno Toth to depict Jobs in a dynamic, rather than passive pose.

Toth chose the Jobs who was seen on stage telling the world that the iPhone was the first coming of something very important.

The sculpture will, therefore, show … Read more

The paper contract that marked the legal beginnings of Apple goes on sale next month.

Bloomberg reported today that Sotheby's is selling the document at its Fine Books and Manuscripts auction on December 13. The item is estimated to sell for anywhere between $100,000 and $150,000, Sotheby's said in a release (PDF) announcing the sale.

The three-page document is signed by Steve Wozniak, Steve Jobs, and Ronald Wayne. Wayne famously decided to walk away from his 10 percent share of the company in return for $2,300 split up between two payments. Before that happened though, … Read more

The writer of the Oscar-winning film "The Social Network," and long-running TV series "The West Wing," has confirmed that he's been pitched on penning a film about late Apple co-founder Steve Jobs.

In an interview this week with E! Online, screenwriter and producer Aaron Sorkin reportedly said that Sony Pictures asked him to write the movie, and that it was something he was "strongly considering."

"Right now I'm just in the thinking-about-it stages," Sorkin told E! "It's a really big movie and it's going to be a … Read more

The world is more twisted than a neurotic pretzel. Human beings increasingly regard other human beings as if they are closely related to the cockroach.

Why might that be? Our naturally aggressive and selfish nature, as Stephen Hawking describes it? Our complete inability to communicate with each other with entire honesty and complete sentences?

Or is it all Steve Jobs' fault?

No, it is not I who am raising this possibility. It is Britain's chief rabbi, Lord Sacks. As the Daily Mail's ringing ears describe it, the Chief Rabbi gave a speech this week, at which the Queen … Read more

George Clooney seems like a delightful man.

When he isn't seen with beautiful ladies half his age, he's seen with Brad Pitt. He has a house on Lake Como in Italy, the home of louche sophistication. He is politically engaged, but never, it seems, romantically.

So how on earth might anyone think that His Suaveness could possibly play Steve Jobs?

This almost rhetorical question tortures me this morning because of a report in the highly authoritative Now magazine that Clooney is being considered for the lead in a new Steve jobs biopic.

Yes, Jobs was a notoriously sophisticated … Read more

At a Churchill Club event in San Jose, Calif., former PARC engineer Larry Tesler talks about Steve Jobs' trips to Xerox's PARC, including the one where Jobs eyed the company's graphical user interface prototype, which ended up making it into the Mac OS. Tesler decided to leave Xerox soon after and started working at Apple.

See also: The story behind Apple's NeXT OS in 1996 (video)

This story originally appeared at ZDNet's Between the Lines under the headline "PARC scientist recalls Jobs' famous Xerox visits (video)."

SAN JOSE, Calif.--The first time Steve Jobs went to go buy a suit, it took an entire day to get everything just right.

"Before the Mac introduction, I took him to San Francisco to buy his first suit; he spent the entire day matching colors," recalled Regis McKenna, who was Jobs' marketing mentor during Apple's formative years. "He had to have the right tie, the right suit, the right pants, the right socks, and the right shoes...this was the period before the black shirt and the Chinese uniform."

The anecdote was one of … Read more