Super Bowl XLII was Sunday night, but one of the year's biggest contests on the Internet happens Monday--choosing the best Super Bowl TV ad. You can watch all the spots you missed during your beer runs and vote for your favorites. This was the year of the animal.
Read the full story on MSNBC: "Super Bowl XLII ad showdown"
Doritos parent company Frito-Lay has been a proponent of the user-generated TV ad for some time now. Last year, it kicked off its "Crash the Super Bowl" advertising campaign, in which ordinary people (OK, ordinary people with nice cameras and video-editing skills) created ads for the cheesy chips and submitted them to the company, where they were promptly posted on YouTube.
For Super Bowl XLII, in which many of the game's high-profile ads turned out to be disappointing or downright stupid (at least in my opinion--but the Budweiser ads were pretty good this year), the second annual &… Read more
AOL announced on Monday that it has purchased Goowy Media, a company that has created technology for widget creation and analytics reporting. AOL has been partnering with Goowy since early in 2007; financial terms of the acquisition were not disclosed.
But the Time Warner unit's aim with Goowy is more likely on the advertising front. AOL recently relocated its headquarters from Virginia to New York to bolster its Madison Avenue street cred; the former online-service powerhouse has been attempting to reshape itself … Read more
As expected, The Industry Standard is back, but without the trendy rooftop parties of the dot-com boom and the hype.
International Data Group is launching a Web-only version of The Industry Standard on Monday that will feature news and analysis items about the tech industry. The items in a quick glance on Friday appeared to be predominantly from IDG News Service, IDG's internal wire service (where I used to work). There is also a prediction market section where readers can make forecasts about events in the industry and bet on whether they will happen.
The Industry Standard originally launched … Read more
Having just returned from New York City, I wonder whether I find it so intense because that's just how it is or because I tend to overbook my schedule, trying to squeeze in an ambitious number of meetings, rushing back and forth between midtown and downtown. In almost every cab ride I took on this trip, I noticed that many cabs now have a touch screen infotainment system that lets you pay with a credit card, watch TV, or access local city info (including a GPS tracker). I like the credit card option and the GPS but had mixed … Read more
Social networking is one of the biggest and fastest-evolving phenomena on the Web, and Microsoft's proposed takeover of Yahoo will undoubtedly send it in new directions. More than anything, a MSFT-YHOO acquisition will shake up the debate over just how you can make money off a Facebook or MySpace.com--because they're running out of time to figure that out.
Should the Microsoft-Yahoo acquisition go through, expect them to try to corner the social-network advertising market.
The common wisdom is that neither Microsoft nor Yahoo is a real force in social networking. Both companies own multiple social media properties, … Read more
Fellow Americans, on January 31, we celebrate the anniversary of what was undoubtedly one of the most hilarious faux-pas in homeland security: the 2007 Boston Bomb Scare.
For those who stepped in late, on January 31, 2007, the city devolved into mass hysteria (well, kind of) when police were alerted to a number of suspicious electronic devices scattered around the city.
Before long, the city realized that the light-up displays were actually promotions for the upcoming film version of the cartoon show Aqua Teen Hunger Force--light-emitting diode (LED) circuit boards shaped like the show's "Mooninite" characters. But … Read more
Microsoft is hoping to get advertisers to think beyond search.
In an e-mail sent to reporters and analysts on Thursday, Microsoft's Brian McAndrews said the company is working on a new technology that will better measure the indirect role that online ads play in leading to a sale, a field known as "conversion attribution." McAndrews, who was chief executive of Aquantive when Microsoft bought it for $6 billion last year, said Microsoft has a new product that will enable advertising that is better at "giving credit where credit is due."
McAndrews, who heads Microsoft's … Read more