BARCELONA, Spain--Mobile Internet search and advertising start-up JumpTap said Monday that it will provide search and advertising services for seven TeliaSonera mobile carriers in Europe.
Under the terms of the deal, JumpTap will provide search and advertising technology for TeliaSonera's operators in Sweden, Spain, Denmark, Finland, Norway, Estonia, and Lithuania.
JumpTap is what is known as a "white label" technology provider. It develops the technology and mobile operators license that technology and use it to provide a service with their own brand on it.
Mobile search and advertising are relatively small markets today, but experts expect spending … Read more