You'd think start-ups would jump at any media hype they could get. Not so, says CNET News.com reporter Caroline McCarthy. She joins the podcast to talk about technology companies that generated huge amounts of hype--and then suffered from it later. Knowing how the new-media machine can work, some companies are even trying to fly under the media radar.
That, and the day's headlines, in today's daily podcast. Listen now: Download today's podcast