So you create a search engine with a very basic all-text look. Then you make a fortune out of ads that look just like your search results.
But then you buy YouTube. That's where the problems start.
Because, well, the stuff on YouTube moves. You don't really have too much experience with moving stuff. You've never even bothered about ads for your own brand, moving or not. And, put kindly, you've never had that much of a design aesthetic.
Such is Google's dilemma which is being played out all too clearly in some of its … Read more