BURLINGAME, Calif.--Here's a figure you want to remember: 80 percent retention rate.
Approximately 80 percent of people who watched videos on the Web site of broadcaster ABC (through the company's player) could remember the sponsor/advertiser of the program, said Brad Davis, senior vice president of online media sales and marketing for the Walt Disney Internet Group, during a presentation at the Digital Living Room conference taking place here. The study was commissioned by Walt Disney Internet Group and ABC. (Walt Disney is the parent company of ABC.)
As a result of the recall issue, the cost … Read more