yahoo

SAN FRANCISCO -- Yahoo CFO Ken Goldman says his company is ready for a "brand renaissance." Speaking at the Morgan Stanley Technology, Media, and Telecom conference here today, Goldman indicated that Yahoo will invest in marketing to help increase user engagement and boost the company's international audience, as well as broaden its demographic base. "We are saving money and reapplying it to other areas...so we are going to invest in development and marketing to grow the company," he said. Goldman didn't offer any details on how Yahoo would market itself or when.

What'… Read more

In response to the uproar caused by its upcoming ban on telecommuting, Yahoo issued a brief statement this evening acknowledging that its work-at-home ban runs contrary to practices in the tech industry as a whole.

"This isn't a broad industry view on working from home," Yahoo said in a statement published by The New York Times. "This is about what is right for Yahoo right now."

A spokesperson declined to elaborate and said, "We don't discuss internal matters."

Yahoo's new policy, which requires employees to work in the company's offices, … Read more

Yahoo's focus on mobile apparently requires its employees to stay in the office.

ATD is reporting that CEO Marissa Mayer let it be known yesterday -- via a memo to employees from HR head Jackie Reses -- that come June, any existing work-from-home arrangements will no longer apply.

"To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side," reads the memo, as published by ATD's Kara Swisher, to whom it was leaked.

Swisher reports that the change has rankled some workers who say they were … Read more

If you get an e-mail saying it's from Twitter, the social-networking company wants to assure you that it's really from Twitter and that there's no need to worry that someone's out to steal your password.

At least, it's almost certain that the e-mail you just got from a Twitter.com address is not a phishing attack, the company said in a blog post today.

Twitter said it has adopted a new security protocol known as DMARC that was designed by a consortium in order to cut way down on phishing attempts.

Marissa Mayer isn't leaving the driving to others. Since taking over as Yahoo CEO in July 2012, she has focused on restoring the company's team spirit with free food and iPhones and revamping legacy products, such as Flickr and Mail. With the revamp of the home page, launched today, Mayer put her stamp on Yahoo's most visible page and most valuable real estate in terms of revenue generation.

However, a refreshed Yahoo.com page with some design and engineering tweaks is not a game changer. It's more of a cleanup, getting Yahoo's 700 million users, … Read more

Yahoo has delivered a new home page design for news fanatics.

Yahoo CEO Marissa Mayer announced the update on her company's blog today, saying the new design delivers a "more modern experience."

The focal point of the design is news. Users can head to the page and customize what's displayed based on their interests. If they prefer sports or entertainment information, for example, they can choose to see only news items related to those topics in the page's feed.

According to Mayer, the new home page's news feed has "infinite scroll, letting you … Read more

Marissa Mayer is not yet impressed by Yahoo's search partnership with Microsoft.

In her first investor conference appearance since taking over as Yahoo's chief executive last summer, Mayer told attendees at the 2013 Goldman Sachs Technology and Internet Conference in San Francisco that the pact is not delivering the increased revenue or market share that was expected.

"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," said Mayer, according to a Reuters account of the event. "I'm not confused. Our … Read more

Over the last few months, Yahoo has been talking about plans to beef up its mobile unit, and now it's making good on the promise. The Web giant announced today that it has acquired Alike, a company behind a mobile app for recommendations.

"The Alike team created an app that focuses on personalization -- using the restaurants and places you like to find the ones you'll love," a Yahoo representative told CNET in an e-mail. "We were very impressed by the team and their approach to building personalized experiences. The entire Alike team will join … Read more