Apple closed the introduction of the iPad 2 with a discussion of what it deems the "post-PC" era. On one side of that battleground, the tablet represents a great market expansion opportunity for handset makers such as Motorola and Samsung rushing in to larger form factors. On the other side is Microsoft, standing firm in its treatment of tablets as yet another PC, albeit one that demands more flexibility in terms of processor support and user interface.
Apple--which introduced the iPad as being superior "for some things," is clearly now looking beyond those tasks. The addition of a faster processor and more sophisticated personal content creation applications, such as GarageBand and iMovie, signaled that the tablet is now about more than simply content creation.
But customers got that memo long ago. NPD found that tablet customers have been engaging in a wide range of content creation tasks with their tablets.
For example, according to NPD's Evolving Technology Trends: PC Activities on Non-PC Devices report, more than half of tablet owners reported that they already use that tablet device for personal productivity tasks such as editing music, while an even greater percentage said they used their tablets for office productivity tasks such as word processing and spreadsheets.
This stood in stark contrast to similar tasks on smartphones, where less than a quarter of smartphone owners said that they engage in office productivity tasks on their handsets and only 17 percent engage in such personal productivity tasks. … Read more