Why Google may want Yelp
Online reviews powerhouse Yelp might just be what Google needs to help rid the world of 40-pound tomes with yellow pages.
Throughout the second half of 2009, Google has had its eyes squarely on one of the last remaining online advertising markets it does not dominate: local. With a series of moves, Google has shown a clear interest in combining Google Maps, search results, and its small-business-oriented advertising technology into its next big source of revenue growth as offline local businesses come online.
However, Google management seems to have decided to step up the pace. TechCrunch and the New York Times … Read more