Workshopping innovation
This last week at frog design we hosted a group of almost 40 global executive MBA's from IESE, the renowned business school in Barcelona. It was an intensive and stimulating day looking at issues of innovation - what methods are successful, what mindsets are required, and how do you bring insights from customers into the picture?
The participants were from all over the world, and many of them were working in countries other than where they grew up. Their industries ran the gamut from tech and software to oil and gas and mining, with everything in between, so it … Read more