Ideo's prize-winning utility bike debuts via Kickstarter
A clever electric bike, which won a design competition last fall for creating the best urban utility bike, is coming to market via Kickstarter today.
The Faraday, designed by the Palo Alto, Calif., design consultancy Ideo and Santa Cruz, Calif., bike-maker Rock Lobster Custom Cycles, took home top honors in the Oregon Manifest creative collaboration challenge, which CNET followed. The competition paired global design firms with small, handcrafted bike builders to create a bike for city living.
That success generated enough interest that Adam Vollmer, who led the design efforts for Ideo, left the firm to launch a company to … Read more