iSuppli: iPad leads in U.S. brand satisfaction
iPad leads in brand satisfaction among U.S. consumers, though a relatively obscure tablet maker came in a close second, according to IHS iSuppli.
Rivals face a steep challenge in the U.S. because consumers are fixated on Apple's tablet to the detriment of other brands, according to the "U.S. Tablet Consumer Preference" study released today by iSuppli.
"Apple's competitors in the tablet market already are facing major challenges in offering products that can match the iPad's combination of optimized hardware, software, operating system, applications, content and app store," Rhoda Alexander, an … Read more