As it struggles to reinvent its brand from safety stalwart to naughty luxury carmaker, Volvo is exploring its artsy side by documenting the construction of its next concept vehicle, the Concept You, in a series of photos on Tumblr. Yes, Volvo has a Tumblr account.
The Swedish auto manufacturer plans to reveal the Concept You next week at the 2011 Frankfurt auto show. The days are counting down to the big debut, and to build buzz, Volvo is releasing videos and photos of the vehicle online.
Although no finished images of the Concept You have been leaked, stumbled-upon images and … Read more