In many countries around the world, there are people who have come out and claimed Windows 7 as being their idea.
Microsoft chose to reveal in its new advertising that the operating system is one that came about because the people demanded it, because the people created it.
And in the process, they hope Windows becomes the people's brand rather than their injury-prone Elton brand.
Yet, as the week of the launch winds down and the hard graft of daily selling begins, it seems instructive to examine just a couple of nuances in the campaign.
Here are two spots, … Read more