HTC will go aggressive in 2013.
Speaking to The Wall Street Journal in an interview published today, HTC CEO Peter Chou said that he believes the "worst for HTC has probably passed." But how did the "worst" even come about? Chou believes it can be directly attributed to marketing.
"Our competitors were too strong and very resourceful, pouring in lots of money into marketing," Chou said of HTC's struggles last year. "We haven't done enough on the marketing front."
HTC had a strong 2011, making the company feel awfully confident … Read more