Following the introduction of new iPhones, Apple trotted out its executives for interviews with USA Today and BusinessWeek. What did we learn? Chief aesthetician Jony Ive likes to design cups in his spare time but won't say whether they have handles or not. Well coifed software engineering chief Craig Federighi is known as "Hair Force One."
But in between the cleverness and stock answers about how great collaboration is at Apple, how lovely translucency is, and how the products are born out of getting it right rather than doing something new, CEO Tim Cook offered a news … Read more