In 1999, an online grocery-shipping company caught my attention. As a kid who had absolutely no say in what made the pantry cut, I shouldn't have cared so much. But the idea of summoning a pile of food through a few mouse clicks was simply magical.
My plan to get Mom onboard -- hours of adding items to a virtual grocery cart to await her quick credit card swipe -- didn't quite pay off, however; online grocers never made it into her circle of Internet trust. Besides, she said, "it's too expensive." WebVan came and … Read more