iPad Mini ads play up tablet as e-book reader and photo viewer
The iPad Mini is the star of two new TV ads that also promote Apple's iBooks and iPhoto apps.
Both ads speak nary a word and rely just on visuals and music to convey their message.
With a piano jauntily playing in the background, the first spot displays a Mini and a full-sized iPad side-by-side as someone taps and swipes through iBooks to scour the bookshelves, open various books, and page through one of the books.
Accompanied by a jazzy rendition of "Two of a Kind" by Bobby Darin and Johnny Mercer, the second ad features a person browsing a library of photos … Read more