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Yahoo confirms $1.1B Tumblr buy, promises 'not to screw it up'

Microblogging service Tumblr is being acquired by Yahoo.

Yahoo announced the deal early Monday, along with a "promise not to screw it up." The Internet pioneer is paying $1.1 billion for Tumblr, "substantially all of which is payable in cash," Yahoo said.

The news had been expected. The Wall Street Journal reported Sunday that the Yahoo board had approved the deal.

Under the terms of the deal, Yahoo will allow Tumblr, which has over 300 million monthly unique visitors, to operate as a completely separate entity that retains "the same Tumblr irreverence, wit, and … Read more

Purple Haze: Tumblr faithful blast Yahoo deal

I am drawn to pain like Einstein to thought.

So when I heard that Yahoo had allegedly bought Tumblr for $1.1 billion, there was only one thing to do. (Editors' note: Shortly after this story was published, Yahoo and Tumblr officially announced the acquisition.)

Wrap myself in foil, log on to Tumblr and survey the posts tagged "Yahoo."

I tried to let my eyes waft at random in the hope of finding fair balance or at least something more than purple haze.

The first thing I saw was a post from someone called "world-peace-not-war." I … Read more

Yahoo-Tumblr: 7 ways to evaluate the union

Marissa Mayer views success as every Internet user in the world spending some time every day engaging with Yahoo properties. "We want to be product that people use on a daily basis, at least some part of it," the Yahoo CEO says.

Now the question will be just how the $1.1 billion acquisition of Tumblr can actually help Yahoo become more of a daily habit.

Tumblr will be operated as a separate business, like a child of Yahoo just out of college. As described in Yahoo's press release, "Per the agreement and our promise not … Read more

Yahoo board approves $1.1B acquisition of Tumblr -- WSJ

Yahoo's board has approved a $1.1 billion acquisition of blogging site Tumblr, according to the Wall Street Journal.

The Journal first reported the news on Sunday via Twitter.

An imminent announcement of the acquisition had been expected. AllThingsD reported Friday that Yahoo's board was meeting this weekend to finalize a deal. Rumors about the possible tie-up first surfaced on Thursday. The deal could be announced on Monday as part of a product announcement event Yahoo is holding in New York tomorrow. According to reports, Tumblr's board of investors, including Sequoia Capital, Union Square Ventures and Spark … Read more

Could Tumblr turn into Yahoo's MySpace?

Marissa Mayer wants to attract a younger, hipper audience for Yahoo. Its audience of 700 million is aging, and the 18-year-old brand that defined the first era of the Web doesn't have a compelling entry point to attract the coveted 18- to 34-year-old demographic.

Speaking at the J.P. Morgan Global Technology conference this week, Yahoo CFO Ken Goldman said, "We're working hard to get some of the younger folks," and that Yahoo needs content that's more relevant the 18- to 34-year-old bracket.

Yahoo's board of directors is meeting this weekend to consider resolving … Read more

Yahoo to consider $1.1B price tag for Tumblr this Sunday -- report

Yahoo's board of directors is meeting this weekend to consider buying Tumblr for $1.1 billion in cash, AllThingsD reported Friday.

Unnamed sources told ATD that the deal is entirely in cash, which means Yahoo isn't offering up any stock options for the hip blogging site. The sources also said Yahoo CEO Marissa Mayer -- who has been trying to turn the large, struggling company around -- thinks buying Tumblr is key to her vision of a new Yahoo.

Yahoo sent out an invitation to the press Friday for a product event in New York taking place on … Read more

Yahoo schedules NYC product event for Monday

Yahoo Chief Marissa Mayer will speak at a mystery product event in New York on Monday, May 20.

The event was first reported by CNBC, but Yahoo later confirmed that it has invited members of the media to an early evening press conference.

The Monday gathering is scheduled for 5 p.m. ET, and the invite reads, "Join us as we share something special." A Yahoo spokesperson said the company would also livestream the announcement, but declined to share additional information on the subject of the event.

Yahoo could use the hastily scheduled affair to announce some type … Read more

Xbox rumors ramp up before unveiling

CNET Update needs to make better lunch choices:

In this episode of Update:

- Get ready for the unveiling of the next Xbox, and join CNET's live coverage of the Microsoft announcement on Tuesday. Among the latest Xbox news is the rumor that Microsoft will no longer use Xbox Points.

- See if Yahoo can get its groove back with tweets in its news feed, and the possible purchase of the blogging site Tumblr.

- Be among the first to stream your PC game in the bathroom by preordering the Nvidia Shield.

- Make a difference with how you … Read more

Report: Facebook and Microsoft flirting with Tumblr too

Yahoo isn't the only tech titan with eyes for blogging sensation Tumblr. The 6-year-old startup that powers nearly 108 million blogs has piqued the curiosity of both Facebook and Microsoft who seem ready to duke it out over the object of their affection, according to a new report.

The Thursday night rumor mill had Yahoo ready to commit to a Tumblr partnership, investment, or possibly even a $1 billion purchase. Now Forbes is reporting Tumblr has entertained equally serious gestures from Facebook and Microsoft.

Yahoo has a lock on negotiations, according to Forbes, which means Tumblr can't field … Read more

Yahoo, Tumblr tie-up in the works?

While her former employer dominated most of the tech headlines this week at Google I/O, Yahoo CEO Marissa Mayer is working on news of her own. Perhaps.

Late Thursday, a flurry of rumors surfaced about a possible tie-up between Yahoo and Tumblr. AllThingsD started the ball rolling and AdWeek independently confirmed with "multiple sources" that the talks are indeed beaucoup serious with a possible price tag as high as $1 billion.

The rationale: Mayer is keen to attract a younger, hipper demographic for Yahoo. The timing might be right. According to AdWeek, Tumblr "has been looking … Read more