Like many of you, I have my own theory as to Fake Steve Jobs' real-life identity. But I'm not going to discuss it here. At this point, bloggers' rabid attempts to lay bare the face behind the anonymous writer have grown a bit tiresome, and for all we know, The Secret Diary of Steve Jobs will turn out to be a corporate travail staffed by a team of six writers nabbed from The Office. But that's not to say that Fake Steve isn't newsworthy. The blog, I'm willing to argue, has more to say about the state of the media today than a thousand "purple cows," noisy disruptors, viral-buzz ecosystems, and whatever other business clich?s you'd like me to throw in your face.
More than a few people would agree that the blogger behind Fake Steve, underneath his exaggerated Jobsian obnoxiousness, ranks right up there with Jon Stewart and Stephen Colbert as one of the most spot-on social critics we have. But because nobody knows who he is, he can get away with more: Yelp CEO Jeremy Stoppelman is a " sociopathic nouveau riche lady-killer," Gawker Media founder Nick Denton is almost never mentioned without the epithet "macrocephalic," and his Valleywag successor Owen Thomas is constantly referred to as "Mr. Bigglesworth." Former vice president and current global warming figurehead Al Gore is depicted as emotionally fragile and tormented by marriage problems that lead him to frequently call up the faux Jobs and ask for a couch to crash on (which tends to infuriate Mrs. Jobs). Rockers turned social crusaders Bono and The Edge, according to Fake Steve, are prone to bar fights. ("Bono says it's an Irish thing," the satirist asserts flippantly.)… Read more