Branson's Carbon War Room takes aim at profits
LAGUNA NIGUEL, Calif.--The key to avoiding the worst effects of global warming is to make money while doing so, says iconic entrepreneur Richard Branson.
The chairman of the Virgin Group, which oversees 350 businesses, is involved in dozens of efforts to reduce carbon emissions linked to global warming, both in Virgin's business operations and through spin-off efforts.
Branson was interviewed at the Fortune Brainstorm Green business conference here yesterday, where he argued that entrepreneurs, investors, and corporations need to take the lead on addressing global warming. Government policies should set ground rules, such as taxing dirty fuels, but … Read more