Ad: Manage updates with the Download App

rf

Microsoft, ComScore partner on digital-ad service

Digital-ad campaigns have proven stubbornly challenging to plan and track. Microsoft hopes to change that.

The software giant announced on Thursday a new collaboration with consumer measurement firm ComScore to design a digital media-planning service dubbed the Reach and Frequency Planner (RF Planner).

The goal of the RF Planner will be to help brand advertisers better measure and track their online-ad campaigns. Advertisers would be able to more easily determine and predict how consumers will respond to their digital ads.

Microsoft says online advertisers have been stymied by the inability to measure digital-ad campaigns with the same metrics used for … Read more

TigerDirect.com has the Adesso 2.4 Ghz RF Wireless Mini Keyboard with Optical Trackball for $64.99, after $14.96 Instant savings.

Save $14.96 on the Adesso 2.4 Ghz RF Wireless Mini Keyboard with Optical Trackball from TigerDirect.com >> Regular price is $79.95 >> Sale price is $64.99 >> Savings $14.96 (18.71%) >> Click here for deal

CSR absorbs GPS chip company SiRF

CSR, formerly Cambridge Silicon Radio, has bought SiRF, an American GPS chip company, in a share transaction valued at 91 million British pounds ($132.7 million), giving SiRF shareholders 27 percent of the new, enlarged CSR. Two SiRF directors will get seats on the board.

SiRF is best known for its SiRFstar range of GPS chips, which are used by TomTom, Garmin, Palm, and others. CSR has traditionally specialized in Bluetooth chips, more recently concentrating on highly integrated all-in-one circuits that combine Bluetooth with other radio functions like Wi-Fi and FM reception. Lately, it has been promoting 802.11n for … Read more

Broadcom wins latest patent battle over GPS technology

Chipmaker Broadcom has won the latest battle in a patent dispute with SiRF Technology Holdings, a developer of location-based technologies.

On Friday, Broadcom announced that the U.S. International Trade Commission, or ITC, has denied SiRF's request to review an Initial Determination that found no violation by Broadcom's subsidiary Global Locate of Section 337 of the Tariff Act of 1930.

The legal battle between SiRF and Global Locate began before Broadcom bought Global Locate in July 2007. SiRF initially took Global Locate to federal court over patent infringement and then Broadcom counter-sued. Those suits were stayed pending the … Read more

GPS receiver on a keychain

As the tech industry has finally come close to combining all major functions into single handheld devices (phone, camera, media player), GPS often remains the odd man out. But until that technology gets absorbed into uber-devices as well, there's at least one practical alternative: a GPS keychain.

It's obviously not the most sophisticated device of its kind, but Proporta's Freedom Keychain GPS SiRF III is "the world's most compact and neatest GPS receiver available," according to The Gadget Blog. The company says it can handle 20 satellite channels at a time for 10-hour stretches, … Read more

Denon intros RF-capable universal remote system

Logitech Harmony universal remotes not good enough for you? Home Theater Master doesn't quite match your AV receiver? You're in luck, because yesterday Denon announced a high-end universal remote with the same sort of PC programmability as those clickers. With the purchase of a special base station, Denon's remote can use radio frequency (RF) to control components through walls and around the house. Both ship in August 2007.

The RC-7000CI ($299 list) itself does seem a lot like the Home Theater master units (like the MX-800), with a monochrome LCD screen and device-centric design, as opposed to … Read more